We were graduate students at UNLV when an idea sparked by an entrepreneurship class brought us together to create a business that focused on innovative beauty and fashion products. That idea turned into what today is UI Global Brands, a brand portfolio which now includes our Urban Hydration product collections available in thousands of stores across the U.S. and around the world.
Urban Hydration
Hospital Trusted Nurse Recommended Cross Cultural products that are premium quality, ultra hydrating and fun to use by everyone.
Urban Hydration started with a new wife who suffered with dry flaky skin but didn’t want her new husband to see clinical packaging on their bathroom shelves. Who knew, he quietly dealt with the same problem himself.
To save pricy trips to the doctor, together Psyche and Vontoba Terry created a better looking, better smelling, better formulated, better for you, sustainable brand of ultra hydrating products for all. No more this for her and that for him. Our world is more diverse than ever and Urban Hydration is the only brand that makes cross cultural products responding to those diverse needs. Today Urban Hydration is more than a name, it’s also a mission, offering gallons of water to people in need around the world.
-Psyche Terry & Vontoba Terry, Founders
Urban Hydration
Hospital Trusted Nurse Recommended Cross Cultural products that are premium quality, ultra hydrating and fun to use by everyone.
Urban Hydration started with a new wife who suffered with dry flaky skin but didn’t want her new husband to see clinical packaging on their bathroom shelves. Who knew, he quietly dealt with the same problem himself.
To save pricy trips to the doctor, together Psyche and Vontoba Terry created a better looking, better smelling, better formulated, better for you, sustainable brand of ultra hydrating products for all. No more this for her and that for him. Our world is more diverse than ever and Urban Hydration is the only brand that makes cross cultural products responding to those diverse needs. Today Urban Hydration is more than a name, it’s also a mission, offering gallons of water to people in need around the world.
-Psyche Terry & Vontoba Terry, Founders
Team Terry, The family behind the brand
OUR INVESTORS
Torii Hunter, a member of the Minnesota Twins Hall of Fame, along with his wife Katrina have been focused on opening new businesses and investing in businesses that include Urban Hydration since he retired from baseball in 2015.