We were graduate students at UNLV when an idea sparked by an entrepreneurship class brought us together to create a business that focused on innovative beauty and fashion products. That idea turned into what today is UI Global Brands, a brand portfolio which now includes our Urban Hydration product collections available in thousands of stores across the U.S. and around the world.
Urban Hydration
We created Urban Hydration as a new mom and dad who wanted natural and sustainable care for our family. On this journey, we’ve met many people who, just like us, wanted to use natural products and support a worthy cause. We never expected our recipes to become editor and blogger favorites, win “Best in Beauty” awards, or trend on social media. We just figured if our pantry is filled with things like rosemary, olive oil, aloe, honey, and vitamins a & e, then our products should be too! That is how Urban Hydration was born, naturally inspired fruit & plant-based products.
We’ve expanded upon that idea and in 2017, partnered with the nonprofit organization, WATERisLIFE, to give a gallon of water to families in need with every product you purchase. UI Global Brands is committed to bettering communities locally, nationally, and internationally and together we can make our world healthier, happier, and hydrated.
-Psyche Terry & Vontoba Terry, Founders
Urban Hydration
We created Urban Hydration as a new mom and dad who wanted natural and sustainable care for our family. On this journey, we’ve met many people who, just like us, wanted to use natural products and support a worthy cause. We never expected our recipes to become editor and blogger favorites, win “Best in Beauty” awards, or trend on social media. We just figured if our pantry is filled with things like rosemary, olive oil, aloe, honey, and vitamins a & e, then our products should be too! That is how Urban Hydration was born, naturally inspired fruit & plant-based products.
We’ve expanded upon that idea and in 2017, partnered with the nonprofit organization, WATERisLIFE, to give a gallon of water to families in need with every product you purchase. UI Global Brands is committed to bettering communities locally, nationally, and internationally and together we can make our world healthier, happier, and hydrated.
-Psyche Terry & Vontoba Terry, Founders
Team Terry, The family behind the brand
OUR INVESTORS
Torii Hunter, a member of the Minnesota Twins Hall of Fame, along with his wife Katrina have been focused on opening new businesses and investing in businesses that include Urban Hydration since he retired from baseball in 2015.